In New Brunswick, seafood is part of everyday life. It travels from cold Atlantic waters to kitchen tables across the province, where meals bring people together.
Oysters on ice. Haddock in a chowder. Lobster rolls at the cottage. Scallops in a quick pan-sear. Smelts for a family fish fry.
Many New Brunswickers know someone who works on the water, in a processing plant, or along the shore. The connection between the bay, the boat and the plate is personal.
When you choose NB seafood, you choose freshness, flavour and the people and communities who make it possible.
Buy Local for Good
Buy Local for Good is a reminder that the food choices people make today shape New Brunswick for the long term.
Buying local means buying local for good. It means choosing food that is good for you, good for local families, good for the economy, and good for the future of food in the province.
When people buy local seafood, they keep food dollars in coastal communities, support harvesters and processors and help protect a way of life that has defined New Brunswick for generations.
“Buy local” focuses on sourcing the food on your plate from the place you call home. It connects people to who harvested it, where it came from and how it reached them.
NB seafood offers a simple and delicious way to Buy Local for Good — today, tomorrow, and for years to come.
What Makes NB Seafood Exceptional?
Cold, clean Atlantic waters
Strong tides and nutrient-rich bays produce seafood known for clean flavour and firm texture.
Harvested and raised with care
Shellfish and seafood are grown and harvested under some of the highest food safety and sustainability standards in the world, including the Canadian Shellfish Sanitation Program (CSSP).
Close to home
Short travel time from boat to plate results in fresher food and fewer food miles.
Rooted in community
Every purchase supports harvesters, growers, processors, and coastal families throughout New Brunswick.
Look for New Brunswick seafood at:
• Seafood markets
• Farmers’ markets
• Grocery stores
• Restaurants
• Specialty stores
For a list of New Brunswick brands found in grocery stores, click here!
NB Seafood. For every season. For every table. #BuyLocalForGood
